about us

In October 2008 www.decision2day.com the Home Improvement Network was born.  And what an exciting time we have had since.....read on......

…… www.decision2day.com is a unique website offers the consumer a one stop shop for all home improvement issues, including free advice, interior design and decorating tips, tool and equipment hire, including a comprehensive list of certified, reliable and quality tradespeople.  In an industry replete with mistrust and exploitation for both the consumer and the tradesperson alike, we promise to bring honesty and transparency back into the home improvement sector.

Unique amongst its competitors, decision2day.com started its life in the Yorkshire area and provides consumers and businesses with an informed, proactive and current reference point for buying services and also identifies the right choice of tradesperson for the task at hand.  However following our first successful Franchise sale in July 2010, www.decision2day.com was launched into the North West area too and is proving to be equally successful!  D2D aims to become the website of choice for consumers in need of home improvement, maintenance advice and trade services.

Antony Green, Group Managing Director and the Founder of www.decision2day.com (Decision Today Limited) is widely experienced in the building industry and having operated building and construction companies himself fully understands the need for a well managed, current database of quality, experienced and trustworthy tradespeople who are recognised within their trade or profession.  In an industry so wary of the ‘rogue trader’ and the ‘cowboy builder’, it is important that the consumer not only makes the right choice of tradesperson but also that the tradesperson is recognised for their own abilities and are also appreciated and trusted in their own profession as well.  In these times, it is easy to confuse quality with quantity.

Despite alternative companies already in the market place, like Yell and Thompson Local and other similar concepts to www.decision2day.com, there is still a market for a specialist service, which links the consumer to the professional tradesperson, specifically in the home improvement industry. Part of the consumer appeal is that consumers can find a local professional with a warm record, rather then to ‘cold telephone call’ the yellow pages.  Added to the fact that we offer materials from well known and respected suppliers, a consumer can find everything they need for home improvement on this one website.

With a national roll out already in place and alongside considerable budgets for marketing and radio and TV advertising, we believe that D2D will be the only reference point for all home improvement issues.

Other arms to the D2D group……….decision2day.com intends to be a lifestyle website, offering a wide range of information and services to the consumer and covering a variety of topics.  Not only do we provide help & information for the home improver, providing reliable and professional tradespeople, we also offer 24 hour, fixed fee, conveyancing services.  So if you are looking to sell or buy your home, then look no further and visit http://www.convey2day.com   

So who is behind www.decision2day.com?

Antony Green – Managing Director

The Founder of Decision Today Ltd, Antony is a Barnsley based entrepreneur, with a track record in starting businesses and identifying successful investment opportunities. Having been involved with the construction industry and the housing market throughout his life, he formed his own construction company in 1988, working for blue chip companies such as The National Grid Plc and ICI Zeneca and operating as main contractors for large organisations such as Taylor Woodrow Plc. During the early 1990’s, the construction industry took a significant hit and Antony concentrated on the housing market. He purchased land sites, obtained planning permission and subsequently developed numerous executive properties within prime locations. By this time Antony had many qualified tradespeople working for him and operated a highly successful company. Antony is always looking for new ventures and ideas and his knowledge of the construction industry is a cornerstone of the decision2day concept. He has a track record in driving businesses through the uncertainty of their first few years and is a seasoned negotiator. Antony is married with three children. He is a qualified pilot.

Samantha Green – Director

As a key member of Decision Today Ltd, Barnsley based business woman, Samantha Green, plays a major role within the development of www.decision2day.com.  Having spent many years, alongside her husband Antony Green, the Founder of Decision Today Ltd in identifying investment opportunities and start up businesses, Samantha’s experience is a great asset to the team.  Her knowledge of the building industry, alongside her personal experience of the highs and lows of employing tradespeople, enables Samantha to clearly speak from experience when it comes to understanding the home improvement sector.  Having operated companies where the consumer engages the services of a tradesperson and appreciating the importance of communication, Samantha brings to the Board patience and first hand experience.  Unlike her husband, Samantha is not a qualified pilot and likes to keep her feet firmly on the ground, which is a valuable asset in today’s climate.  As a keen ‘home improver’ herself, Samantha welcomes advice and suggestions for improving her home and as such is one of the main developers of the website, in particular with regards to website development, content writing and general guidance and home improvement ideas.  Samantha, like many other working parents juggles her career around her three children and lists walking and swimming amongst her hobbies.

Jonathan Hick – Non Executive Director

Jonathan featured in the latest series of Channel 4’s award winning series The Secret Millionaire on the 12th April 2009, where he went undercover in Hendon, Sunderland. In 1998 he founded Directorbank, which has become the UK's leading provider of directors to private equity and venture capital backed companies, with retained clients such as Warburg Pincus, Permira, Barclays, Hermes, Kaupthing and Close Bros. In 2006 he sold part of his stake in the business to a £4.3m management buyout. In 2008 Directorbank acquired Hanson Green, the UK's leading provider of non-exec directors to publicly quoted companies. Jonathan is also Chairman of Sterling Graphic Equipment, a print machinery specialist.  He is also a non-exec director and significant shareholder in Globelink Language Solutions, a 24/7 multilingual helpline for which he raised £1m funding from start-up. Jonathan's early career was in the advertising industry - in 1987 he was part of a management buy-in team that acquired a 60 year old northern advertising agency, where he became Managing Director at 25. He sold his stake in that business, Colbear Dickson, in 1995. He remains an Executive Director and shareholder of Directorbank and provides the Decision Today team with unrivalled access to Britain's boardrooms.